When Tilfi, a Benaras-born house of handwoven textiles and artisanal craft, dropped the first images of Becoming, shot by Keerthana Kunnath in Chottanikkara, close to Kochi, featuring four bodybuilders — Kavitha, Chitra, Jannath and Bisha — it was a statement in beauty, dedication and courage. The images hold strength as well as vulnerability, making them both rooted and aspirational. We called Aditi Chand, co-founder, Tilfi, to learn more.