Rooted in legacy but driven by innovation, Tilfi is reimagining Banarasi handloom from the ground up—preserving tradition while building a future-forward ecosystem of trust, dignity, and design excellence.

“Varanasi is one of the most intense places I’ve ever visited,” wrote Katie Couric, an American journalist and presenter, in an Instagram post about her trip to the city. “I will never forget our day in Varanasi from sunrise to nightfall.” On Reddit, too, one comment read, “Time just seems to warp when you’re in Varanasi. The city just has its own way of existence and I really don’t think there is quite a place like it in the world.” And much like Dehradun in Ruskin Bond’s novels and Hong Kong in Wong Kar Wai’s films, Varanasi with its swarming crowds and lively streets, exudes main character energy in countless Bollywood films.

Minimal with an understated, clean beauty that’s modern and with vintage vibes that lend it a timeless appeal. You can spend hours exploring Tilfi’s flagship store in Mumbai, located in Vakils House in a history-steeped Ballard Estate.