From a Partition-era trading floor to a Kerala photo series of women bodybuilders in sarees, Tilfi's founders do not confuse craft preservation with standing still.

In Becoming, Tilfi and photographer Keerthana Kunnath bring together Kerala's women bodybuilders & handwoven Benarasi saris to challenge conventional ideas of beauty

When Tilfi, a Benaras-born house of handwoven textiles and artisanal craft, dropped the first images of Becoming, shot by Keerthana Kunnath in Chottanikkara, close to Kochi, featuring four bodybuilders — Kavitha, Chitra, Jannath and Bisha — it was a statement in beauty, dedication and courage.