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Discover the stories behind our campaigns and collections. Uncover latest media features that capture our journey.

Textile brand Tilfi, founded in 2016 by Aditi Chand, Ujjwal Khanna and Udit Khanna in Benaras, has expanded its artistic vision into the realm of repousse metal art. 

The co-founder of Tilfi, Aditi Chand, reflects on scaling Banarasi mastery without compromise, redefining heritage for a global audience, and building an India-born luxury house rooted firmly in Varanasi’s artisanal ecosystem.

A snow leopard is an elusive sight, even in its habitat, an animal camouflaged in the Himalayan terrains of snow and stone. But to see it leaping on the length of a Banarasi sari is a rarer wonder—a figure unknown to the textile tradition’s vocabulary. It is one of the stories that Tilfi, the clothing label founded in 2016 by Aditi Chand, Udit Khanna and Ujjwal Khanna, is now bringing to the handloom stories of the Banarasi Shikargah.

An immersive celebration of Banaras’s living craft traditions through textile, metal, performance and gastronomy

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