Aditi Chand referred to herself as an 'accidental entrepreneur' when she first started her label, Tilfi Banaras. A brand born out of numerous conversations with artists in Banaras, her husband's hometown. However, over the years, Aditi has not only proven to be a custodian of culture and craft but also a formidable force. Tilfi Banaras stands as a live and growing testament to that.