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Looming Large: Aditi Chand on Tilfi’s Plan to Take Banarasi Weaves to the Global Map

Born in Banaras and built on the belief that true luxury lies in mastery, material integrity, and time-honoured skill, Tilfi is steadily reshaping the vocabulary of contemporary Indian craft. As a craft brand rooted in the handloom traditions of Varanasi, the team approaches heritage with innovation and technical rigour, before contextualising it for contemporary relevance.

Founded in 2016 by Aditi Chand alongside Udit and Ujjwal Khanna, Tilfi emerged from a five-decade-old family legacy in Banarasi weaving, but with a distinctly modern ambition: to create a global, craft-first luxury house grounded unapologetically in its city of origin. Even its name signals this intent.

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