Banaras-based Tilf is another example of a brand that is taking something traditional and handcrafted to consumers across the world. Before co-founders Aditi Chand, Udit Khanna and his brother Ujjwal Khanna launched the brand in 2016, the family's wholesale saree business was about to be wound up, Udit's father was ready to retire, and the three of them had careers abroad. Coming to Benaras was not on the cards, but the trio decided to take the plunge and build a digital-first brand that can reach true patrons of the Banarasi weave no matter where they lived in the world...
