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The Rs 80,000 crore sari industry is building brands, will it succeed?

The humble six-yards sari has got a new lease of life in the past few years, with it becoming a fashion statement. Not only are women flaunting their collection of drapes from across the country through social media groups such as SixYardsAnd365Days and Saree Speak, celebrities are also displaying their Indianness by wearing handwoven sarees. The latest being producer, Guneet Monga, going up to the stage to receive the Oscar for the documentary 'Elephant Whisperers', in a resplendent dark pink Benarasi sari.

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