IMPORTANT: PRICE UPDATE NOTICE | Free shipping in India | Free worldwide shipping above ₹25,000 | Rest assured - all duties are included, with no extra fees upon delivery

Tilfi founders fold a business abroad, return to their roots to weave success

As the weaver lamented over his sons' unwillingness to follow in his footsteps, three young people gave him ideas on how he could motivate them to pursue their ‘hunar’. The old man, in turn, queried why the trio chose to not join their father and grandfather’s trade. A moment’s self-reflection made the inherent hypocrisy clear. The big question in Udit Khanna, his wife Aditi Khanna and his brother Ujjwal Khanna's minds was, "How could we hope to preserve and further this beautiful art and persuade others to join the trade, if we wouldn’t do it ourselves?"...

Read the full article

Search