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Tilfi is turning its traditional textile family business into a digital D2C brand

Tilfi, a textile brand based in Varanasi, Uttar Pradesh, takes its name after a traditional weaving technique. Established in 2016, it takes forward the legacy of a five-decade-old handloom business started by the family of Aditi Chand, Udit Khanna and his brother Ujjwal.“My family has been in the textile trade for as far back as our records date,” ...

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