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Tilfi’s Rose Garden in Varanasi | The Voice of Fashion

Tilfi’s Rose Garden in Varanasi

The Voice of Fashion

As handloom label Tilfi launches its Gulab Bari sari collection, CEO Aditi Chand talks about its design language and crafts-first approach
Rose—the flower, colour and mood—is everywhere on a bajra floating down the Ganges. Golden thaals are heaped with petals. The colour is worn on a sash, dupatta and sari. The song and bellow of the harmonium of a city singer draws out the longing and blush of a woman thinking of her partner—it’s a morning in Varanasi tied with a pink bow. Aditi Chand, CEO of the luxe handloom label, Tilfi, is on the boat greeting her guests in a Swetambari jamdani delicately punctuated with florals for Gulab Bari, a post-Holi event born in the last Nawab of Awadh, Wajed Ali Shah’s court. It is also the name of her latest sari collection in georgette. 

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