In their latest book, Breaking the Mould, economists Dr. Raghuram Rajan and Dr. Rohit Lamba elucidate real-world examples of new Indian businesses breaking free from the constraints of the past. An excerpt from the book’s article on Tilfi highlights a compelling query posed by founders Aditi Chand, Udit Khanna, and Ujjwal Khanna—"Why doesn’t India have brands of the kind the Italians and the French do in fine clothing, accessories, furniture and other such luxury crafts?"—and distills how Tilfi paves a way forward by creating a truly Indian craft-led luxury brand with global appeal.
