For many others, Banaras may just be a city with a multitude of cultural and craft heritages. However, for Tilfi, it is the core of their philosophy, a distinguishing element that moulds a majority of their products. The brand is rooted in a simple yet profound notion: to bring the city’s cultural heritage and age-old craftsmanship to the global forefront. Born and inspired by Banaras, the brand’s journey began in 2016, commencing a pursuit of artistic excellence rooted in the city’s legacy. Helmed by Aditi Chand, Udit Khanna and Ujjwal Khanna, what was earlier a familial enterprise became a manufacturing unit with over 2,000 skilled artisans based solely in Banaras.
