India has been the hallmark of diverse and beautiful textiles and crafts for centuries. Fortunately, with brands embracing digital models and catering to modern sensibilities, the country’s rich legacy is being preserved despite the advent of fast fashion and international trends. Sold online and through its flagship store in Varanasi, Tilfi Banaras is at the forefront of this movement. Co-founder & CEO Aditi Chand spoke exclusively to The Daily Guardian about the values Tilfi stands for and their latest collection titled ‘Shakti’.
