Designed by Aditi Sharma of Design Studio the experiential store spreads across 2500 sq. ft. at Rathyatra, Varanasi, the new space has drawn inspiration from everything at the quaint city of Banaras – the ghats, the ...
A sneak peek through the collection and Aditi Chand’s plans for the brand in the coming years
Aditi Chand, the co-founder and CEO of Tilfi and its sister label Terra, calls herself an ‘accidental entrepreneur’.
“Banaras is older than history, older than tradition…,” said Mark Twain of the Indian holy city. A city that contributed significantly to India’s handloom legacy, Banaras is the bedrock of Indian spirituality and the...
As the weaver lamented over his sons' unwillingness to follow in his footsteps, three young people gave him ideas on how he could motivate them to pursue their ‘hunar’.
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