FEATURES

As handloom label Tilfi launches its Gulab Bari sari collection, CEO Aditi Chand talks about its design language and crafts-first approach

The resurgence of the sari as a fashion statement has led to the building of brands and an effort to organise this highly unorganised market.

Aditi Chand, co-founder of Tilfi , tells me how the intent for their new collection Katha is driven by a single creative goal — staying true to their roots.

Sustainable and handcrafted domestic luxury brands are making a mark globally. At the backend are weavers, artisans and craftsmen, harnessing generations-old knowledge to create truly Indian goods.

With craft, you’re working backwards into the future

Born in Banaras in 2016, Tilfi is known for its handwoven textiles and handmade products, rooted in the region’s artisanal traditions, preserving heritage and fostering a strong sense of cultural identity. ..

The brand revisits two-decade-old designs by Padma Shri late Jadunath Supakar, an Indian artist and textile designer

Third-generation entrepreneurs behind the Varanasi-based platform say they want to take artisans along with them in their growth journey, and sell Banarasi weaves to the world.

After reimagining the Banarsi handloom industry, Tilfi Banaras took on the mantle of saving its 2,000 artisans from the difficulties of the pandemic.

Tilfi is weaving a tale of timeless and seasonless handloom ensembles, rooted in the crafts of Varanasi

Aditi Chand, co-founder & CEO, Tilfi Banaras, opens up about her plans to take Banarasi handloom and its craftsmen to a global platform and what makes her latest collection ‘Shakti’ special.

Celebrating the lockdown being lifted and our lives getting back on track, ED picks shops that you must definitely visit once circumstances normalise.